Inbound Marketing for the Real Estate Industry

Lead generation for much of the real estate industry is your bread and butter. Agents, brokers, and even mortgage brokers earn their living on commissions. Real estate is very competitive, especially when the market is a buyer’s market since real estate agents and real estate brokers make commissions from people who list their properties with them.

Since a good portion of the population is online, those in the real estate industry should increase their digital marketing plan, including inbound marketing and content marketing. A well-designed website with the correct content, including blog posts, not only draws customers but also attracts the attention of search engines.

Contact EpochWriter to discuss a digital marketing strategy to boost lead generation for your real estate brokerage, agent, investor, development or mortgage company.

Experience and Expertise Accelerates Lead Generation

Your digital marketing plan should show off your experience and expertise. People selling or buying a home are most likely making one of the biggest transactions in their lives – they want someone who can make it the smoothest transaction so they can move on with their lives.

A buyer wants to find his or her dream home, while a seller may be upgrading, moving, or at a point in life where he or she needs to get out of home ownership. They want a broker or agent who can find their dream home or get them out of a home in the best financial position.

People looking to buy, sell, finance, or get into real estate development or real estate investing are looking for agents, brokers, investors and other real estate professionals who have the experience and expertise to make their transactions smooth and financially beneficial.

Search engines also look for website content that is informative and authoritative. You no longer have to worry about putting out copy with awkward keywords to rank on search engine results pages – and your potential customers will appreciate the well-written and informative information on your site.

Authoritativeness and Trustworthiness: Ratcheting Up Your Customer Base and Search Engine Visibility

The two factors that appeal to clients and search engines are authoritativeness and trustworthiness. You can show your trustworthiness with a strategic inbound marketing campaign, including website pages, blog posts, white papers, and more.

If your site doesn’t rank on search engine results pages (SERPs), potential clients will have difficulty finding you. Most people do not look past the third page of results. Once a client finds a real estate agent or broker with experience and the expertise he or she needs, the customer must feel that you are trustworthy. After all, the client is trusting you with a significant investment.

EpochWriter writes well-researched content that tells potential clients that you are exactly what they are looking for to help them in their real estate ventures.

Attracting Your Target Audience

To successfully convert leads to loyal customers, you must attract the correct audience. EpochWriter creates a strategy to target the audience you wish to attract to your business, then writes compelling content to hook and convert leads. EpochWriter has extensive experience writing web pages, blog posts, newsletters, social media content, email copy and more to attract quality leads. We also have experience writing property descriptions – both short- and long-form.