Lead Generation and Content Marketing for Family Law Attorneys

Because family law matters are fraught with emotion and are often complex, family law attorneys must bring compassion in addition to expertise and experience to the table. Successful lead generation strategies show all three factors, which lead to authoritativeness and trustworthiness. Since a high number of potential clients have access to the internet, they research attorneys online instead of scheduling an initial consultation. It is imperative that you are able to convey compassion, expertise and experience within a few minutes of someone clicking through to your website.

Content that portrays your firm in its best light helps with lead generation and helps search engines find and index your site. Contact EpochWriter to discuss a strategy for a new website or to update your current website.

More than Legal Advice and Representation: Compassion, Empathy and Understanding

Exceptional family law attorneys have the ability to provide compassion to a client going through an emotionally charged time – and combine it with their expertise and experience to help families through the challenges of making life-long changes. As much as people going through divorces or fighting for custody don’t want to admit it, these issues require compromise, just as a marriage does. Showing these qualities on your website could help convert more leads into loyal clients.

Authoritativeness and Trustworthiness for Clients and Search Engines

Ranking on search engine results pages (SERPs) is one of the best ways to draw potential clients. Organic leads – the clients that click through to your page without you paying for clicks – are the best type of leads. These potential clients find you because your site contains everything it needs to rank, including informational content. It also encourages clients to contact you because you have shown potential clients that you have the expertise and experience they need for their cases.

EpochWriter writes well-researched content that tells potential clients that your firm is exactly what they are looking for to help them recover the compensation they deserve.

Showing Your Expertise and Experience

A successful inbound marketing campaign starts with a writer who creates compelling content that hooks and converts leads. EpochWriter has extensive experience writing blog posts, web pages, social media content, newsletters, email copy and more to tell your firm’s story and attract quality leads. We understand your audience’s pain points, desires, and needs, allowing us to create content that grabs the reader – even when it’s legal.

As part of your inbound marketing strategy, you can show your experience and expertise with blogs, white papers, articles, and especially your website content. EpochWriter creates family law content for several family issues, including:

• Divorce / Dissolution of marriage
• Child custody and visitation / Timesharing
• Child support
• Alimony / Spousal support
• Mediation
• Division of assets
• Discovery / Mandatory disclosure
• Domestic violence
• Adoption
• Contested and uncontested divorce
• Long-term marriage
• Guardianship
• Parental alienation
• Wasting assets