Digital Marketing Strategies for Plumbers

Traditional marketing is no longer enough if you want to stay ahead of the marketing game in the plumbing industry. Inbound marketing and content marketing help break through the challenges of reaching your target audience and converting it to loyal customers. Competition is high, which means you must find a way to stand out in the crowd. EpochWriter provides website content, blog posts, social media posts and other digital media to help keep you in front of the competition.

Inbound Marketing vs. Content Marketing

A digital marketing plan for a plumbing company should include both types of marketing. Inbound marketing is informative content that draws potential customers to your website while selling your services and products. Content marketing is informative content that helps those researching plumbers make a decision. It also helps keep your site in front of current customers.

Inbound marketing is usually website content and landing pages, while content marketing is usually found on blogs. A strategic digital marketing plan features both types of optimized content.

Optimizing Content for Plumbers

Optimized content targets the proper demographics and keywords, including your location, services, products, and more. Keyword research is imperative in digital marketing optimization, as you need high-traffic search terms. You need the proper keywords to reach potential customers and rank on search engines.

Compelling content isn’t just about keywords. It must be informative and engaging enough to connect with the audience you are targeting. It may include landing pages, blog posts, social media posts, infographics, or even videos to showcase your expertise. It offers valuable tips and showcases your expertise.