Digital Marketing Strategies for Home Maintenance and Repair Companies

Since people increasingly rely on the Internet to find home maintenance and repair companies, it is imperative that you have a strong online presence. Digital marketing strategies can help get your website in front of more people and rank better on search engines. Digital marketing encompasses inbound marketing and content marketing – both are required to have a strategic marketing plan.

Using Digital Marketing for Brand Visibility

Digital marketing comes in various forms, depending on where you are in the marketing funnel. Starting at the top of the funnel, your marketing strategy should take a potential customer through five steps:

• Awareness
• Discovery
• Consideration
• Conversion
• Customer Relationship

For each step, you need various types of key performance indicators in various types of marketing, including search engine optimization, search engine marketing, social media awareness, content creation and an email marketing campaign. We use different types of optimized content to lead a potential customer through the marketing funnel, including web pages, blog posts, emails, white papers, and more.

Forms of Content for Inbound Marketing and Content Marketing

EpochWriter uses various types of content for marketing your products and services, including social media posts, blog posts, website content, white papers, and even e-books. Certain types are better for direct selling, such as web pages, while other forms of content, such as social media posts and blog posts, are informative and are for indirect marketing.

One type markets to the person who knows what he or she needs and is looking for a trustworthy company, while the other type is directed to those who haven’t made up their minds about purchasing the product or service they’re researching. Both drive traffic to your contact information and encourage potential customers to call, email or text you.

Persistent Marketing

As long as you keep your web pages refreshed – as necessary – and you post new content on your social media accounts and blogs, you can keep the search engines happy. You’ll also receive more traffic since people are always looking for new information. The home maintenance and repair industry is perfect for this, as you can post photos of finished work to help draw people to your products and services.