Digital Marketing for Lawn Care and Landscaping Companies

Traditional marketing techniques for lawn care and landscaping companies, no matter how compelling, are not enough to push your company into the lead. You must create a solid online presence using inbound marketing and content marketing strategies. Lawn care and landscaping businesses can attract, engage and convert potential customers and build long-term relationships using an excellent digital marketing strategy.

Digital Marketing vs. Inbound Marketing vs. Content Marketing

Digital marketing contains two types of marketing targeted toward your customers: Inbound marketing and content marketing. Inbound marketing attracts customers through valuable content tailored to their needs and interests. It targets someone looking for lawn care or landscaping who is just starting his or her research.

Content marketing, on the other hand, provides informative information for those who are further into their research into lawn care and landscaping. Both types of digital marketing encourage potential customers to purchase your products and/or services.

Making Digital Marketing Work for Lawn Care and Landscaping Businesses

Digital marketing is more than writing content and posting it on a website. You must identify your target audience and build an optimized website around the target audience. You must also ensure the website is optimized for search engines.

Once you have compelling content that targets your audience – and the search engines – you can get it in front of more people by leveraging social media platforms and email marketing with targeted advertising campaigns.