Digital Marketing for Gardeners and Farmers

Gardeners and farmers provide the fruits and vegetables we need for a healthy diet. Everyone from the home gardener to the commercial farmer sells their produce to the public, whether from a home vegetable stand, large commercial stands, or grocery stores, restaurants, and warehouses. Anyone who gardens or farms to make money should have an online presence, whether in a small, seasonal operation or a large, year-round commercial operation.

EpochWriter provides website content, blogs, social media posts, and more for the small home gardener that sells extra produce from the garden to the large commercial establishment that grows thousands of pounds of produce.

Content Marketing and Inbound Marketing for Home Produce Stands

Home gardeners that run a produce stand to sell their excess produce can leverage the power of inbound marketing to get their garden stand in front of people who prefer fresh, local produce. With an online presence, you can show your community the fresh and vibrant fruits, vegetables, and herbs you sell throughout the growing season.

You can use the opportunity to showcase fresh produce available for the day or week so people aren’t disappointed when they drive to your stand only to find you don’t have what they want. If that happens enough, people will stop visiting. Using a website shows people what you have and can show pricing, thus eliminating tons of calls that keep you from running your small business.

Inbound Marketing and Content Marketing for Farm Stands

Farmers that sell their produce at larger farm stands can benefit from an internet presence by showing people what they have throughout the growing season. By using a digital marketing plan, farmers can reach out to the community to let it know what is in season any day of the season. You can boost your in-person sales since people will always know what you have and when you have it, so they don’t become frustrated when they drive all the way out to your stand only to find you don’t have what they are looking for.

Inbound Marketing and Content Marketing for Large Farms

Large farm operations require a strategic digital marketing plan to ensure they can sell their products, whether they grow one or several types of crops. In the competitive world of farming, the farmers usually get the short end of the stick when it comes to selling their bulk wares.

Farmers can use an online presence to sell their produce to the highest bidder, whether it is restaurant chains, local grocery stores, warehouses, or large processing companies, instead of settling for what their current purchases offer.

To increase profitability, they can even offer their produce to the general public – and an online presence lets the community know what you have. A strategic digital marketing plan allows large farms to market to any segment they want – or to all segments of the population instead of relying on just one buyer offering the lowest price possible.