Use Multi-Page Websites to Engage Customers with Attractive Content Marketing

The digital landscape is rife with competition for conversions. With a good digital marketing plan for content marketing and inbound marketing, you have a powerful strategy to attract new customers, educate them and convert them into loyal customers. Using multi-page websites to optimize your inbound and content marketing efforts can increase your chances of being at or near the top of search engine result pages (SERPs).

Contact EpochWriter today to discuss a digital marketing plan or to amend a current digital marketing plan to include or add content marketing and inbound marketing strategies.

Using Multi-Page Websites to Combine Content Marketing and Inbound Marketing

While content marketing drives customer action and inbound marketing provides helpful content without other distractions, both are designed to offer potential customers valuable information and resources.

Multi-page websites are ideal for both types of marketing – or, better yet, a combination of both. With a multi-page website, you can use several formats to attract potential customers, including blogs, videos, informational pages for each type of service and/or product, infographics, white papers, case studies and more.

Maximize Content Marketing and Inbound Marketing with Multi-Page Websites

In order to maximize your content marketing and inbound marketing efforts, you must structure your website so visitors can find the information they need quickly. If visitors can’t find what they are looking for, they will move on to the next business’s website.

A multi-page website should have the following elements:

• Clear navigation menus. Responsive sites should have two menus to help those with smaller screens find information.
• Menus should categorize information about your products, services and business, giving the information a logical flow so it’s easier to find.
• Keyword optimization with keywords incorporated without sounding awkward.
• Keywords in meta titles, meta descriptions, page titles and headings to help attract organic traffic.
• Captivating landing pages that target various sections of your total audience.
• Regularly updated and engaging blogs to provide detailed information to your potential customers.
• Improved navigation with internally linked content.

A well-designed website keeps potential customers on your page longer and helps search engines index your pages.