Long-Form Blog Posts at EpochMarketing: Kill Two Birds with One Stone

Driving Traffic with Long-Form Blog Posts

Long-form blog posts also help drive organic traffic to your site. If you properly optimize your blog posts, you have a better chance of being shown on the first three pages of Google’s search engine results pages (SERPs). According to Forbes, people trust organic results more than pay-per-click results. More trust means more clicks and higher conversion rates.

Retaining Traffic with Long-Form Blog Posts

The one thing you don’t want – other than people passing by your site – is for people to click on your site, then leave immediately. You need to retain that traffic long enough to get it to click on your services or product pages. A well-written blog post will keep the customer engaged while subtly encouraging the customer to click through to learn more about your product or service.

When you cover a topic as thoroughly as a long-form blog post allows, you show your customers – and search engines – that you have the Experience, Expertise, Authoritativeness and Trustworthiness to attract customers. Because of this, Google is more likely to move your site higher on the SERPs.

Long-form blog posts allow you to:

• Give customers valuable insights into your products and services;
• Give customers tips that they can use;
• Let customers know the difficulty of performing certain services;
• Show customers the quality of your products and services; and
• Allows customers to easily find the answers to many of their questions, which helps them decide whether to purchase your products or services.

Properly optimizing and forming long-form blog posts translates into a higher likelihood of customer conversion – from an information seeker to a paying customer. Since search engines like high-quality, in-depth content, your site has a better chance of being placed higher on the search engine results pages. You can increase that probability by using relevant keywords and attracting backlinks.