Inbound Marketing and Content Marketing for Mortgage Lenders and Mortgage Brokers

Traditional marketing methods, including outbound marketing, are no longer sufficient in today’s digital world. Additionally, competition is high for mortgage brokers and mortgage lenders, especially in times when interest rates are high or when we are in a seller’s market. EpochWriter provides digital marketing in the form of inbound marketing and content marketing that focuses on attracting and engaging potential borrowers.

Digital Marketing for Mortgage Lenders and Brokers

Outbound marketing depends on interruptions – generic advertisements and cold calls. People are more likely to ignore those. However, inbound marketing focuses on building a relationship with potential customers through the content on your webpage, blog and social media. Since people are searching for a mortgage, you already have a step up over traditional methods.

The more helpful and relevant the content on your site, the more likely you’ll convert that searcher to a loyal customer. When you provide credible information, it is easier for potential clients to trust you.

Compelling Content for Potential Clients and Search Engines

For inbound marketing to be successful, you must have compelling content. Not only does the right content attract potential clients, but it also helps your business rank higher on search engines. Blog posts and articles with relevant information for potential clients will answer the searcher’s question. You can also use e-books, white papers, tutorials, and more to help gain a searcher’s trust in your business.

At the same time, compelling content that is optimized for search engines helps increase visibility and organic traffic. Combining compelling content with additional search engine optimization practices can drive leads to your websites.

Lenders Benefit from Inbound Marketing

All mortgage lenders and brokers can benefit from inbound marketing by a content strategist and writer at EpochWriter, including:

• Retail lenders
• Direct lenders
• Portfolio lenders
• Wholesale lenders
• Correspondent lenders
• Warehouse lenders
• Hard money lenders

Lenders who do not deal directly with the public still need to attract other types of lenders to their products and can benefit from business-to-business (B2B) sites.