Harness the Power of White Papers in a Digital Marketing Plan

When most people think of white papers, they think of a college paper or something a medical researcher might write. However, you can use the power of white pages to drive inbound marketing. White papers contain compelling content, and when used with strategic keywords, they can drive traffic, convert leads, and establish that your business is experienced, and that you are an expert, authoritative and trustworthy – all elements required to convert traffic and catch the proverbial eye of search engines.

White Papers, Inbound Marketing and Content Marketing

To understand how white pages can drive traffic and convert leads, you must understand inbound marketing. The process of inbound marketing not only attracts potential customers but it nurtures them through informative, valuable and relevant content to turn them into loyal customers.

Content marketing is an integral part of inbound marketing, which is a large part of your digital marketing plan. As the foundation for delivering valuable information to your target audience, content marketing plays a pivotal role in your digital marketing plan.

Why White Papers Are so Powerful

Search engines love authoritative content that shows you are experienced and have the expertise to speak on the topic of your website. The authoritative tone of a white paper shows that people can trust your products and services thanks to the white paper’s analysis, valuable insights and recommendations. When you need to educate or inform your customers about a product or service, EpochWriter can write a white paper to publish on your website.

But… White Papers and Digital Marketing?

Yes. Digital marketing isn’t just a few words on a website or a blog post here and there. An excellent digital marketing plan incorporates long-form blog posts, short blog posts, white papers, strategically placed keywords, well-written web copy, targeted content on your website and through email, regular mail marketing campaigns and more.