Use Landing Pages for Effective Content Marketing

Having a website is often not enough to attract some customers. You must target your audience. The best way to target an audience is to create landing pages geared toward a specific part of your audience. Your inbound marketing strategy includes listing those most likely to purchase your services or products.

For example, if people between the ages of 18 and 60 benefit from your product or service, you might create landing pages to target different age brackets since those who are 18 to 35 often have different interests than those from 35 to 60. You can also target by geographic area and other criteria, including behavioral characteristics, intent, and interests.

EpochWriter builds landing pages directed to a specific portion of your audience to help direct that audience to your services and products.

What are Landing Pages?

A landing page is a standalone web page designed to capture a specific portion of your audience. The page is designed to attract a specific age group, geographic location or other criteria and encourage the specific audience to purchase your goods and services, download an e-book, sign up for a newsletter, or any other action. Websites could have one or several landing pages, depending on the audience you are trying to reach. These stripped-down pages focus on one goal and do not have distractions.

Leverage Content Marketing and Drive Inbound Marketing Success

Content and inbound marketing are part of a successful digital marketing strategy that keeps current customers engaged and attracts potential customers.

Using Landing Pages for Content Marketing

Content marketing is relevant and valuable content that showcases your products and services to capture leads.

For example, a landscaping company might use landing pages to drive traffic to its main website for each type of service it offers. The landing page provides information about that one service and allows customers searching for that specific service to find you easier. And, as a benefit to the potential customer, he or she doesn’t have to wade through a complete website to find the information he is looking for.

Using Landing Pages for Inbound Marketing

Inbound marketing attracts customers because of the valuable content you post, rather than traditional marketing methods. It provides potential customers with a solution to their problems, thus, encouraging the customer to purchase your products and services. You could attract more customers by providing a discount or another offer for those who click through the page.

Inbound marketing uses blogs to direct potential customers to specific landing pages. For example, your landscaping company creates a blog explaining how to create hardscapes. A potential customer loves the way the hardscape looks and wants to find out who can provide that. A call-to-action directs the potential customer to a landing page with specific information about hardscapes.

The landing page’s call-to-action directs the potential customer to call your landscaping company or visit your main website for even more information. The landing page can also contain an offer for those who purchase your goods or services through the landing page.

How Landing Pages Are Different From Websites

A hastily put-together landing page will not attract potential customers. You must have certain elements to make this type of inbound marketing work, including:

• A headline that grabs the potential customer’s attention.
• Concise copy that highlights the benefits of your product or service.
• Visuals to make your landing page more engaging.
• A strong call-to-action (CTA) directing the potential customer to take action.
• Be free of distractions, including excessive links and menus.
• Include your logo and other trust signals, such as testimonials.
• Be optimized for mobile devices.