Creating a digital marketing plan that contains content management services ensures you have regular content ready for you to post on your blog – or we can post it for you. We’ll work together to create a content calendar with subjects you want to be posted on your blog. We ensure all content meets SEO requirements.

Strengthen Your Brand

When creating your website, we’ll use your logos and other branding graphics so that your brick-and-mortar customers will know it’s really your site. Using your current branding not only ties your web presence in with your physical presence but it also helps instill trust in your online presence.

Search engines, especially Google, won’t rank your site high if the site doesn’t show Experience, Expertise, Authoritativeness, and Trustworthiness. We create content with E-E-A-T in mind so that Google will show you some love!

Coordinate a Digital Editorial Calendar

If you don’t post new and exciting content on a regular basis, it’s harder for people to find you. Google loves new content, and lots of it. We can create blog posts about your services or products and insert the proper keywords.

We don’t write just for search engines – we write for the humans that read your content. We use keywords that naturally fit into your content – your readers won’t even realize they are in there – but Google sure will.

Depending on your budget, you can request content on a weekly, bi-monthly, or monthly basis. You can choose the word count and subjects. We do recommend longer blog posts since Google likes lots of unique content.

Planning and Executing Content Strategy

Once you decide how often you want to post new blog posts, we’ll work with you to develop titles that benefit your services or products. For example, if you own a vehicle repair shop, you might want content about the air conditioning system or what to do if you get stuck in a snowstorm. The possibilities are endless.

Optimized Content

Having adequately optimized content not only strengthens your brand but it ensures Google will pick up on the keywords when it crawls your site. Your blogs will include keywords pertaining to the subject matter, plus your business name, phone number and address.

We’ll research keywords and pick five to ten of the best keywords – top-ranking is not always the best since it can be difficult to rank with keywords everyone uses. We can also create Facebook posts that target certain keywords and link to your blog posts.

When you publish an article, blog post, or even a book, you want it to have perfect spelling and grammar. EpochWriter combines copy editing and proofreading to ensure your copy doesn’t have those mistakes that are difficult to find when you proof your own work. We also offer fact-checking services for non-fiction for an extra cost. We can use AP style or Chicago style, depending on your preference. Contact EpochWriter if you need web content or books edited for publication.

The Difference Between Copy Editing and Proofreading

Sometimes people use copy editing and proofreading interchangeably, but there is a difference. Most people want copy editing. Proofreading is the final step in the editing process, though some only proofread. To ensure your copy has no mistakes, we combine both steps.

Copy Editing

A copy editor focuses on the technical aspects of your copy, including:

• Spelling, grammar and syntax errors.
• The consistency of your writing style.
• Missing words.
• Vague or inaccurate statements.
• Break up paragraphs.
• Consistency in fonts, numbers, spelling, capitalization and hyphenation.
• Look for inaccurate statements.

Editors find most mistakes at the copy editing stage. However, even editors can miss something, so the copy goes through the proofreading stage.

Proofreading

Once a piece goes through copy editing, it also goes through a proofreading stage. Most editors charge two different fees for these processes. EpochWriter combines the two, which means that your copy receives an extensive edit, then someone reads it again to look for additional spelling and grammar errors.

Think of proofreading as quality control. This final stage finds anything an editor might have missed. We look for spelling errors, punctuation errors, capitalization errors and grammar issues.