Web Design by EpochWriter

A web presence can increase sales, as a website reaches more people than local advertising. When you first open a business, part of the process is creating a business plan – and part of that is determining a location and doing a traffic study. With a website, you must choose a name that will catch people’s attention – if you don’t currently have a physical presence – otherwise, you’ll use your business name. More importantly, you must create your brand if you don’t have one yet. Branding is an important part of creating an online presence.

Branding and Web Design

EpochWriter works with your current brand attributes, or we can help you design a logo and choose other brand attributes. Regardless of your choice, we must have your branding information to start designing your website.

Brand attributes include tangible and intangible characteristics, including:

• Business name / brand name
• Well-designed logo
• A slogan that defines your business
• A mission statement
• Signs for the business
• Sounds, such as songs or music that people can use to identify the business
• A business mascot
• Trustworthiness
• Relevance
• Convenience
• Uniqueness
• Innovativeness

The more brand attributes you have, the stronger the brand.

Content Management System

EpochWriter uses a content management system combined with a responsive “empty” template. We design your site from scratch with well-placed modules for content and menus. Google requires lots of white space and smaller paragraphs for a better chance of ranking higher on search engine results pages, so we design sites with that in mind. A responsive site shows up well on most cell phones and tablets as it uses percentages instead of a fixed number of pixels.

Once we get the bones of the website set up, we start writing content and designing images for the content.

SEO-Optimized Content

We’ll create as many pages as you want or need, all with SEO-optimized content with keywords, long-tail keywords, your business name and location, and other SEO requirements.

Photos

We’ll use your photos, or we can create photos for your website. We can even create a logo if you don’t have one. If your website contains products, we do ask that you provide photos of the items you sell so they are not misrepresented by a stock photo.

If you provide services, we can use photos of your employees doing their jobs, find stock photos for most services, or, in some cases, create photos for you.