Websites and Webpages: Top Lead Generation Strategies

Websites and webpages use inbound marketing and content marketing to attract customers and engage a target audience. While many people choose one marketing strategy over the other, EpochWriter combines both to create trust and credibility, attract high-quality leads, and increase brand awareness. A website could be as simple as one page or as complex as several pages, plus a blog and other marketing strategies. The more you have, the more you are likely to convert great leads.

Multi-Page Websites

A website with multiple pages arranges content to meet Google’s E-E-A-T requirements. It allows you to address each service or product you offer on its own page. You have plenty of room for quality content and images to garner favor with the search engines.

Using a multi-page website allows you to combine inbound marketing and content marketing via pages and blogs to attract potential customers and engage a target audience. Keeping an audience engaged is imperative, as people cruise through a webpage and forget what they read five seconds later.

Contact EpochWriter to discuss a marketing plan that best fits your business.

Landing Pages

To best maximize a marketing plan, include landing pages, which are a combination of inbound marketing and content marketing. While they are designed to sell to a potential customer and are an advertisement – like a regular webpage – they also have informative content to engage a potential customer. A landing page is one page that links to your main website. The URL is not the same as your main site. Instead, the URL and site name are carefully chosen to target a specific audience.

Single-Page Websites

When you have a single, targeted service or product, a simple single-page website with a blog and landing pages is enough. These sites are good if you sell one service, such as editing a specific type of article, such as a blog post or are selling one product. When combined with landing pages that attract a specific audience and blogs that keep current and potential customers informed about your service or product, single-page websites can garner quality leads.