Content Management and Digital Marketing

Creating a digital marketing plan that contains content management services ensures you have regular content ready for you to post on your blog – or we can post it for you. We’ll work together to create a content calendar with subjects you want to be posted on your blog. We ensure all content meets SEO requirements.

Strengthen Your Brand

When creating your website, we’ll use your logos and other branding graphics so that your brick-and-mortar customers will know it’s really your site. Using your current branding not only ties your web presence in with your physical presence but it also helps instill trust in your online presence.

Search engines, especially Google, won’t rank your site high if the site doesn’t show Experience, Expertise, Authoritativeness, and Trustworthiness. We create content with E-E-A-T in mind so that Google will show you some love!

Coordinate a Digital Editorial Calendar

If you don’t post new and exciting content on a regular basis, it’s harder for people to find you. Google loves new content, and lots of it. We can create blog posts about your services or products and insert the proper keywords.

We don’t write just for search engines – we write for the humans that read your content. We use keywords that naturally fit into your content – your readers won’t even realize they are in there – but Google sure will.

Depending on your budget, you can request content on a weekly, bi-monthly, or monthly basis. You can choose the word count and subjects. We do recommend longer blog posts since Google likes lots of unique content.

Planning and Executing Content Strategy

Once you decide how often you want to post new blog posts, we’ll work with you to develop titles that benefit your services or products. For example, if you own a vehicle repair shop, you might want content about the air conditioning system or what to do if you get stuck in a snowstorm. The possibilities are endless.

Optimized Content

Having adequately optimized content not only strengthens your brand but it ensures Google will pick up on the keywords when it crawls your site. Your blogs will include keywords pertaining to the subject matter, plus your business name, phone number and address.

We’ll research keywords and pick five to ten of the best keywords – top-ranking is not always the best since it can be difficult to rank with keywords everyone uses. We can also create Facebook posts that target certain keywords and link to your blog posts.