Use E-Books to Power Up Inbound Marketing and Lead Generation

Part of being successful at converting leads to loyal customers includes giving potential customers enough information to show them that you know your business – that you have the expertise and experience to provide them with the ultimate customer service experience and top-quality products and services. The authoritativeness in your presentation garners trust in your company and, more importantly, shows potential customers that you have the ability to provide what they need.

What better way to do this than to create an e-book that potential customers can read to build trust in your ability to provide the best products, services and customer service? EpochWriter can help you build trust in your business by incorporating e-books into an existing digital marketing plan or creating a new digital marketing plan with e-books, long-form blog posts, and website content.

Outbound Marketing vs. Inbound Marketing and Content Marketing

Traditional outbound marketing, including mass advertising and cold calls, is falling by the wayside in favor of inbound marketing and content marketing. It’s becoming harder to have a successful outbound marketing plan because people shred “junk” mail without reading it and don’t answer the phone unless they recognize the caller.

A digital marketing plan that includes various forms of inbound marketing and content marketing means you reach people who are truly interested in your product or service. A complete digital marketing plan attracts and engages customers who are actively looking for the product or service you sell.

How E-Books Increase Digital Marketing Success

E-books can help you generate more leads by showcasing your experience and increasing website traffic. A comprehensive e-book about a service or product shows potential customers that you have comprehensive knowledge in your field and helps with search engine optimization.

E-books help capture leads as you can entice readers to enter their contact information, which you can use further down in the sales funnel. E-books also help drive traffic to your website or landing pages.

When planning an e-book, you need to identify your target audience and create compelling content for that particular audience. Understand the audience’s pain points and address those specific needs. Content should be well-researched and structured. You should also present it in a format that is easily digestible for your audience.

Finally, the e-book should be optimized for search engines. Incorporate keywords, create meta tags, and use headings.

Distributing E-Books

You should have dedicated landing pages to distribute your e-books. Include a form to collect readers’ contact information. Using social media to advertise your e-book can significantly increase the traffic to your e-book landing page. Finally, you can also collaborate with influencers to reach a wider audience.