Inbound Marketing and Content Marketing for Pet Services

The pet industry has remarkable growth, whether the economy is great or slagging. This industry has a lot of competition, whether between veterinarians, pet stores, pet sitters, kennels, breeders, pet rescues, or other businesses that provide pet services. You need to stand out from the crowd even more than ever. You can do that when your website is optimized for your audience and search engines. EpochWriter builds new websites or optimizes content on existing websites to help your business reach more potential customers.

Stand Out from the Competition with Digital Marketing

You can increase visibility to your targeted audiences by having a strategic digital marketing plan that includes inbound marketing and content marketing. Optimizing your website increases your ranking on search engines. A strong combination of web pages, blog posts, white papers, email marketing and social media posts attract potential customers and patients and keep them coming back. Now is the time to leverage the power of digital marketing to increase your pet services business.

Pet Services: A High-Spend Category

Because people love their pets, many will go without just to provide for their furry or feathery loved ones. To stay ahead of the competition, you need to have an “in your face” presence online, including on social media platforms such as Facebook, Instagram, LinkedIn, Pinterest and others.

Part of your digital marketing plan should include well-optimized social media posts to attract pet owners of all ages. Your social media pages should have a strong mix of informational posts and advertising posts. If you post all advertising posts, people will get bored and unfollow you.

Leverage All Digital Platforms

Social media isn’t the only shiny thing out there. You need to use the power of digital marketing via a well-designed and optimized website, email marketing and newsletters, and, depending on your profession, white papers. Regardless of the type of content you use, it needs to show potential customers and patients that you have the experience and expertise in your field, whether you are a veterinarian, local pet store owner, pet sitter, breeder or pet rescue.