Content Marketing and Lead Generation with Short Blogs

While search engines love long-form blogs, short-form blogs have their place when it comes to lead generation and content marketing. Some subjects and products don’t have enough information about them to fill up a long-form blog post unless you fill it with fluff. Having a mixture of short-form and long-form blogs can give your site a boost in search engines and help keep people engaged on your site.

Captivating Your Audience

Some people want all the information they can get about a service or product. Long-form blogs pack a ton of information into a post, giving those who need all of the facts what they need. However, for every person who needs a ton of information to make a decision, there’s another person who needs the basics.

EpochWriter’s short blogs range from 400 to 600 words and are packed with the high points you need to convey to a potential customer.

Search Engine Optimization Using Short Blogs

Because Google prefers long-form blogs, it’s more difficult to rank higher o search engine result pages (SERPs) when you have a short blog. Thus, you should have a good mixture of short-form and long-form blogs. If you prefer to use only short-form blogs, you can minimize the effect it has on your rankings by posting more frequently – two to three times per week. You should also have more links in a short blog so that those who need more information can easily find it. Linking to other pages on your website or blog also gives those who need more information more exposure to your brand.