Lead Generation and Content Marketing for Estate Planning Attorneys

Estate planning has become a competitive practice area, thanks to the online sites that offer templated wills, powers of attorney, living wills and other estate planning documents. Because many people are turning to online resources to create an estate plan, estate planning attorneys require a solid inbound marketing plan, including content marketing, for lead generation. Estate planning attorneys can no longer rely on general searches or word of mouth because these sites provide these services – albeit not as well – much cheaper than estate attorneys.  

To discuss an inbound marketing strategy for quality lead generation, contact EpochWriter today.

Attract Potential Clients with Experience and Expertise

When you showcase your extensive experience and expertise in the estate planning field, it is easier to attract clients, especially those who have a lot to lose if their estate plan is not done correctly. Search engines also look for sites that show your expertise and experience in a specific field. When you use content marketing to highlight your estate planning knowledge, you attract high-quality leads – those who are looking for someone who can explain the difference in the various types of trusts, whether they need a trust, what a pour-over will is, and why they need other estate documents, including living wills and powers of attorney.

Show Potential Clients Authoritativeness and Trustworthiness

After potential clients look for experienced lawyers with expertise in estate planning, they will look for a firm that is confident and trustworthy. These are the last two elements that search engines also look for. EpochWriter writes well-researched content that tells potential clients that your firm is exactly what they are looking for to protect their estate should they become incapacitated or die.

Attract and Captivate Your Target Audience

To have a successful inbound marketing campaign, you need a writer who can create compelling content that not only hooks leads but converts them. EpochWriter has extensive experience writing blog posts, web pages, social media content, newsletters, email copy and more to tell your firm’s story and attract quality leads. We understand your audience’s pain points, desires, and needs, which allows us to create content that grabs the reader – even when it’s legal content.