Digital Marketing for Real Estate Agents

Most people start their search for a new home on the Internet. Many real estate sites have MLS listings that are not the agent’s listing in the hope that someone searching for a new home will “stumble” on the site and just connect with that agent. Your site not only needs to have listings other than your own but should also capture the attention of the searcher.

That means your site must be easy to navigate, pleasing to the eye, and informative. It must stand out from the crowd – for searchers and search engines. Whether the real estate market is a seller’s or buyer’s market, traditional marketing approaches may not be enough. You need an inbound marketing plan that attracts, engages and converts potential clients – a plan that captures your audience’s attention because it shows off your experience and expertise.

Inbound marketing has become a game-changer in the real estate business. The content on your website and blogs must be valuable enough to build trusting relationships with potential clients.

EpochWriter creates content for existing websites and new websites. We write eye-catching articles and blog posts that show off your experience and expertise so that potential clients feel better about trusting real estate transactions with you.

Gain the Trust of Clients with Expertise and Experience

Your digital marketing plan should include inbound marketing and content marketing. Both types can attract and convert potential clients. A strategic digital marketing plan enhances a real estate agent’s online presence with a visually appealing site, compelling content, email marketing and social media engagement.

Done correctly, a website can be a valuable resource for your clients and generate leads. However, you must keep the content on your site updated and relevant by providing insights and answering potential clients’ questions about you, your firm, buying and selling real estate, and other real estate issues.

Attracting Your Target Audience

To successfully convert leads to loyal clients, you must attract the correct audience. EpochWriter uses the demographics you provide to create a strategy to target the audience you wish to attract, then writes compelling content to hook and convert leads. EpochWriter has extensive experience writing blog posts, web pages, social media content, newsletters, email copy and more to attract quality leads. We also have experience writing property descriptions – both short- and long-form.