Websites and Webpages: Top Lead Generation Strategies

   

Websites and webpages use inbound marketing and content marketing to attract customers and engage a target audience. While many people choose one marketing strategy over the other, EpochWriter combines both to create trust and credibility, attract high-quality leads, and increase brand awareness. A website could be as simple as one page or as complex as several pages, plus a blog and other marketing strategies. The more you have, the more you are likely to convert great leads.

web design, lead generation
   
website, e-e-a-t, content creation, content management

Multi-Page Websites

A website with multiple pages arranges content to meet Google’s E-E-A-T requirements. It allows you to address each service or product you offer on its own page. You have plenty of room for quality content and images to garner favor with the search engines.

Using a multi-page website allows you to combine inbound marketing and content marketing via pages and blogs to attract potential customers and engage a target audience. Keeping an audience engaged is imperative, as people cruise through a webpage and forget what they read five seconds later.

Contact EpochWriter to discuss a marketing plan that best fits your business.

   

Landing Pages

To best maximize a marketing plan, include landing pages, which are a combination of inbound marketing and content marketing. While they are designed to sell to a potential customer and are an advertisement – like a regular webpage – they also have informative content to engage a potential customer. A landing page is one page that links to your main website. The URL is not the same as your main site. Instead, the URL and site name are carefully chosen to target a specific audience.

landing page, landing pages, website design, webpage design
   
landing page, landing pages, website design, webpage design

Single-Page Websites

When you have a single, targeted service or product, a simple single-page website with a blog and landing pages is enough. These sites are good if you sell one service, such as editing a specific type of article, such as a blog post or are selling one product. When combined with landing pages that attract a specific audience and blogs that keep current and potential customers informed about your service or product, single-page websites can garner quality leads.

   
   

Contact EpochWriter

Whether you know where your marketing plan is going or need help designing a digital marketing plan to boost your business, contact EpochWriter to discuss your needs, whether you need articles, webpages, a full website, landing pages, or blog posts.

 

EpochWriter Inbound Marketing and Lead Generation Services

 

 

Some may ask, “Are writers artists?” Of course, we are! Writers use their skills to create marketing content to help you generate leads. Some writers will take the easy way out and use artificial intelligence, but the content won’t be unique.

According to MIT, “Machine learning is a subfield of artificial intelligence, which is broadly defined as the capability of a machine to imitate intelligent human behavior.”

There we have it in a nutshell – AI needs the input of humans to do its job. When someone writes content for your web pages or blogs, AI gathers already-written content and spins it into something you might like, whereas an actual human uses life experience and factual information to create unique content for lead generation.

Contact EpochWriter to discuss a marketing plan that best fits your business.

writing services, art of writing, content management, web design
   

Services at EpochWriter

Cheryl Bowman provides many services to help your inbound marketing, including:

Long-Form Blogs

Short Blogs

Landing Pages

Multi-Page Websites

Single-Page Websites

SEO

Editing

Content Management

Web Design

White Papers

E-Books

 

 

 

 

 

You can combine two or more of our top lead-generation strategies or use one of our services by EpochWriter’s digital marketing specialist to boost lead generation for your business.

Contact EpochWriter to discuss a marketing plan that best fits your business.

Contact EpochWriter for content management and web design

 

EpochWriter Blogs

   

Businesses and individuals create blogs to get information to others, whether family and friends or potential customers and clients. A blog is a separate page on your website that provides informational content. If you are a business, you might blog about the services you provide, what your business does to help the community, or even about some of the products you use while providing services. If you are a manufacturer or a retail establishment, you could blog about the products you make or sell.

Blogs about the legal, automotive, food, pet, real estate, and personal finance industries.
   
E-E-A-T experience expertise authoritativeness trusworthiness

How a Blog Post Helps Your Site

The primary purpose of a blog is to provide potential customers and clients with information about your products and / or services. However, the secondary purpose of a blog is to help your site rank higher on Google and other search engines.

If a potential customer or client stumbles on your blog post about how child support works, he or she is more likely to click through to your site to learn more about child support and other services related to divorce that you provide.

Professionally written blogs provide:  

Experience: Blog posts can showcase the experience your business has with providing specific products and services.

Expertise: Show how much expertise you and your staff can provide to help a potential client.

Authoritativeness: Use a blog to show that you are an authority in your field who can provide the best products and services.

Trustworthiness: Finally, your blog can garner trust from potential clients. If someone reading your webpage and blog doesn’t trust you, that person will move on.

Contact EpochWriter to discuss a marketing plan that best fits your business.

   

Making Blogs Count

EpochWriter makes your blogs count. The content writer uses the information you provide about your business to target a specific audience. When you choose EpochWriter’s content management services, the writer also brainstorms content ideas, creates a strategy to target customers and search engines, and creates an editorial calendar. You can also choose your own titles and request blogs as you need them.

Your target audience is people who most likely use your services or products. Brainstorming content ideas means coming up with content that is relevant to your products and / or services and creating a plan to make that content consistent and high in quality so readers and search engines will hit on it.

Marketing strategy, branding, content marketing, inbound marketing
   
blog, design, web marketing, lead generation

Types of Blog Posts

Years ago, most blog posts were about 500 words. While many people still use these short-form blog posts, many find they have better search engine results by posting long-form blog posts, which are 1,500 to 7,500 words, depending on the content. EpochWriter provides long-form and short-form blog posts.

Each blog contains information relevant to the searcher’s needs. The blog also contains keywords to help the search engines put the blog at or near the top of the search pages. The way you set up your site, including using SEO, also determines the placement of your site on the search engines.

Contact EpochWriter to discuss a marketing plan that best fits your business.

   

Blog Content

Blog posts must be relevant to what services and / or products you sell on your website. You won’t want to write blogs about pool cleaning if you have a cooking blog. EpochWriter provides content for several types of businesses, including:

  • Divorce lawyers
  • Family law attorneys
  • Bankruptcy lawyers
  • Personal injury lawyers
  • PI attorneys
  • Estate planning lawyers
  • Probate attorneys
  • Vehicle dealerships
  • Independent vehicle repair shops
  • Automotive Industries
  • Foodies, chefs, restaurants, kitchens, grills, mom ‘n pop restaurants, food trucks and more
  • Pets
  • Dogs
  • Cats
  • Parrots
  • Home maintenance businesses
  • Plumbers
  • Lawn maintenance businesses
  • Lawn care
  • Home renovation businesses
  • Home builders
  • Real estate agents
  • Real estate brokers
  • Lenders
  • Mortgage servicers
  • Personal finance
Contact EpochWriter for inbound marketing and content creation
   

Contact EpochWriter for Weekly Blogs

When people need more information about a product or service, they search the internet, as it’s the easiest way to find that information. Blogs should contain unique content to draw potential customers to your site. Keywords help those potential customers find your blogs.

The potential customer clicks links on your blog to learn more about your products and / or services. If the information is presented in a manner that the potential customer is satisfied that you have the experience and expertise, you are an authority in your field and feels that he or she can trust your business, then you have a customer if the price is right.

Download EpochWriter’s business questionnaire to start the ordering process for weekly, bi-weekly, daily, or monthly blogs for your website.

Services

Blogs, Web Pages, White Papers, GMB Descriptions, Articles, Logos, Web Design

SEO

Keywords, Long-Tail Keywords, Meta Titles, Meta Descriptions, Internal Linking, Sitemaps

Industries

Legal, Automotive, Home and Garden, Cooking, Pets, Recipes, Real Estate, Personal Finance

Content Management

Create Blog Schedules, Marketing Strategies, FB posts, Google My Business Descriptions 

Blogs

Legal, Automotive, Home and Garden, Cooking, Pets, Recipes, Real Estate, Personal Finance

Web Design

Logos, Creating New Websites for Your Business, Joomla!, SEO, Blogs, Page Text

Web Pages

Legal, Automotive, Home and Garden, Cooking, Pets, Recipes, Real Estate, Personal Finance

Editing

Blogs, Web Pages, White Papers, Google My Business Descriptions, Articles

Our Clients

  Rhea Morrigan, Author