Long-Form Blog Posts at EpochMarketing: Kill Two Birds with One Stone

   

Driving Traffic with Long-Form Blog Posts

Long-form blog posts also help drive organic traffic to your site. If you properly optimize your blog posts, you have a better chance of being shown on the first three pages of Google’s search engine results pages (SERPs). According to Forbes, people trust organic results more than pay-per-click results. More trust means more clicks and higher conversion rates.

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valueable insights, tips, answers, long-form blog posts

Retaining Traffic with Long-Form Blog Posts

The one thing you don’t want – other than people passing by your site – is for people to click on your site, then leave immediately. You need to retain that traffic long enough to get it to click on your services or product pages. A well-written blog post will keep the customer engaged while subtly encouraging the customer to click through to learn more about your product or service.

When you cover a topic as thoroughly as a long-form blog post allows, you show your customers – and search engines – that you have the Experience, Expertise, Authoritativeness and Trustworthiness to attract customers. Because of this, Google is more likely to move your site higher on the SERPs.

Long-form blog posts allow you to:

  • Give customers valuable insights into your products and services;
  • Give customers tips that they can use;
  • Let customers know the difficulty of performing certain services;
  • Show customers the quality of your products and services; and
  • Allows customers to easily find the answers to many of their questions, which helps them decide whether to purchase your products or services.

Properly optimizing and forming long-form blog posts translates into a higher likelihood of customer conversion – from an information seeker to a paying customer. Since search engines like high-quality, in-depth content, your site has a better chance of being placed higher on the search engine results pages. You can increase that probability by using relevant keywords and attracting backlinks.
   

Create Invaluable Inbound Marketing and Content Marketing Assets with EpochWriter

Captivate audiences and search engines with long-form blog posts created for human readers but optimized for search engines. We don’t use awkward keywords and search phrases to create long-form blog posts and other web content. You’ll find that when you regularly post long-form blog posts, your inbound marketing and content marketing efforts can draw more potential customers and increase your visibility to search engines.

Engage your target audience with the power of long-form blog posts by contacting EpochWriter to create a schedule for weekly, bi-weekly, bi-monthly, or monthly long-form blog posts.