Content Marketing for Independent Auto Repair Shops and Franchises

Independent auto repair shops and franchises must do their own marketing to compete against dealerships. Depending on how the franchise is set up, it may also be an independent shop that just uses the franchise name. They often have to handle their own inbound marketing and content marketing.

Organic leads are the best for independent shops, as they are more likely to convert to loyal customers. When used properly, inbound marketing and content marketing are powerful tools that can increase the number of converted leads for independent auto repair shops.

As with dealerships, each shop should have its own strategy based on several factors, including target audiences, to create a strong online presence. To discuss a digital marketing strategy for your auto repair shop, contact EpochWriter today.

Step Up Your Inbound Marketing Game

Independent shops usually have to go the extra mile to show they are trustworthy enough. You can start that process with your website and blogs. Potential customers are not the only ones who need to see that you have the experience, expertise and trustworthiness to work on their vehicles – search engines want to see this, too.

A solid inbound marketing strategy shows potential customers that you should be their first choice and shows search engines that you should be listed near the top of the search results. Your inbound marketing strategy also “reminds” current customers to contact you for factory-recommended maintenance and repairs.

Authoritativeness and Trustworthiness: Reeling in Customers and Search Engines

If your site doesn’t rank on search engine results pages (SERPs), clients will have difficulty finding you, and you’ll lose a potential sale. Most people do not look past the third page of results. However, it doesn’t stop there – potential customers want to know if they can trust you to repair their vehicle the right way the first time.

Strategic content marketing shows a customer that you are experienced and that you have the expertise to provide precisely what he or she wants – that is the first step in creating a trusting relationship between an auto repair shop and the customer.

EpochWriter writes well-researched content that tells potential customers that your dealership is exactly what they are looking for to help them buy and service a vehicle.

Attracting Your Target Audience

To have a successful inbound marketing campaign, you need a writer who can create compelling content that can convert leads. EpochWriter has extensive experience writing blog posts, web pages, social media content, newsletters, email copy and more to attract quality leads. We understand your audience’s pain points, desires, and needs, which allows us to create content that grabs the reader.