EpochWriter Blog

Small businesses often do not have a large marketing budget. Some have no marketing budget, which is a major mistake. Even small neighborhood businesses should have a marketing plan so they can reach new people in the neighborhood or expand to other nearby neighborhoods. Many small businesses rely on word of mouth, which is great if you have a lot ...

The average person doesn't think of brand awareness, though they use it every day. Brand awareness is when a product is so well-known you think of it by its brand name. When you think of a product, you often think of the brand. For example, when you think of mayonnaise, you might immediately think of Hellmann's if you prefer that brand, or you may ...

Finding clients has never been easy for attorneys – they relied on word of mouth, the phone book, the Yellow Pages, and other methods of marketing. It wasn't until June 1977 that the Supreme Court ruled that commercial speech is protected under the First Amendment. Over the years, attorneys started advertising on television and radio. With the incr...

Many law firms rely on attorney referrals to increase their client base. While that is an excellent part of marketing for law firms, it is not complete. You are missing out on significant marketing opportunities if you don't have a law firm digital marketing agency creating optimized content for your website. The competition for clients is fierce, ...