EpochWriter Blog

Success for an auto repair shop isn't just about fixing vehicles anymore. You must position your shop as the go-to destination for everything automotive, and that starts with learning how to market an auto repair shop. As the owner or manager of an auto repair shop, you know the challenges of not only attracting new customers but retaining them in ...

Small businesses often do not have a large marketing budget. Some have no marketing budget, which is a major mistake. Even small neighborhood businesses should have a marketing plan so they can reach new people in the neighborhood or expand to other nearby neighborhoods. Many small businesses rely on word of mouth, which is great if you have a lot ...

The average person doesn't think of brand awareness, though they use it every day. Brand awareness is when a product is so well-known you think of it by its brand name. When you think of a product, you often think of the brand. For example, when you think of mayonnaise, you might immediately think of Hellmann's if you prefer that brand, or you may ...

Auto repair shops that rely on word-of-mouth and traditional marketing miss out on significant marketing opportunities if they don't have a website with optimized content targeting potential customers. The competition for customers is fierce, especially when several auto shops occupy the same general location. One way to get to the top of the pack ...