EpochWriter Blog

With fleeting attention spans and fierce competition, the power of crafting creative content cannot be overstated. Every day, people are bombarded with emails, advertisements, social media posts, and other promotional content trying to catch their attention. Bland and uninspired messaging is easily lost while creating compelling content stands out ...

Success for an auto repair shop isn't just about fixing vehicles anymore. You must position your shop as the go-to destination for everything automotive, and that starts with learning how to market an auto repair shop. As the owner or manager of an auto repair shop, you know the challenges of not only attracting new customers but retaining them in ...

Small businesses often do not have a large marketing budget. Some have no marketing budget, which is a major mistake. Even small neighborhood businesses should have a marketing plan so they can reach new people in the neighborhood or expand to other nearby neighborhoods. Many small businesses rely on word of mouth, which is great if you have a lot ...

Part of owning a website for your business is struggling to stand out from the crowd, especially if you are in a highly competitive business. One of the best ways to stand out is search engine optimization (SEO) – a critical strategy for obtaining higher rankings on search engines. However, tactics for ranking with SEO are constantly changing. A ne...

The average person doesn't think of brand awareness, though they use it every day. Brand awareness is when a product is so well-known you think of it by its brand name. When you think of a product, you often think of the brand. For example, when you think of mayonnaise, you might immediately think of Hellmann's if you prefer that brand, or you may ...

Artificial intelligence (AI) has become a bane for digital marketers. Many companies are switching to AI for their digital content – many because of the economy, and AI saves them money. But does it really save these companies the money they think it does? It might at first glance because it's cheaper than using a digital marketing firm. Before swi...

Finding the "voice" for your website is not only an art but a necessity. Not only must you have the ability to express yourself authentically, but you must also create a meaningful connection with your audience. Your voice also leads to the amount of professionalism and "stuffiness" your business portrays. Even when trends in web writing shift, you...

Many businesses cut marketing in slow periods instead of trying to cut elsewhere. That is the Number One Biggest Mistake a company can make. Every business experiences on and off seasons throughout the year. Your marketing efforts should change during each on and off-season – but they should ramp up during your slow times. One of the things you can...

No matter how successful, every independent restaurant has a unique story. Blogging provides the perfect platform to share it with the world – and attract new customers. In today's digital age, word of mouth to spread your reputation is no longer enough. Between competition and the increase in the cost of providing mouth-watering meals for the publ...

Some have heard that long-form blog posts are better for search engine optimization (SEO), while others tout short-form blog posts. Most experts[1] agree that long-form content is better for SEO, though at least one major SEO company calls it BS. Long blog posts contain over 1,000 words and in-depth information about the subject. It falls right int...

Auto repair shops that rely on word-of-mouth and traditional marketing miss out on significant marketing opportunities if they don't have a website with optimized content targeting potential customers. The competition for customers is fierce, especially when several auto shops occupy the same general location. One way to get to the top of the pack ...

Many law firms rely on attorney referrals to increase their client base. While that is an excellent part of marketing for law firms, it is not complete. You are missing out on significant marketing opportunities if you don't have a law firm digital marketing agency creating optimized content for your website. The competition for clients is fierce, ...